The main challenge was ensuring the user/customer would have quick and easy access to the product that interests them. From researching existing online Hobby Toy stores, I learned that they offer a very vast array of products, that vastly differ from one another. As a result, sites focus on the only one category of products, while having other product they sell almost hidden and less easily accessible. To resolve the problem I created a fictional persona's to represent the target users.
I realized that the sites serve three different target demographics. people that build model kits, people that collect toys and merchandise, people who collect competitive games. I decided to divide the site into four categories, Collectables, Model kits, Tabletop games, Told & supplies. The fourth category serves the needs of people who are interested in the Model kits and Tabletop categories, but not the Collectables category,
Each category is differentiated with a different color scheme, so the user can immediately know the products he is looking at belong to the category they are interested in.
Low fidelity wireframes
High fidelity wireframes
I a combination of two fonts:
Biryani is the main font utilized in the sites, for all titles and short texts.
I chose Open Sans for large blocks of texts.
Open Sans regular
To Differentiate between the categories each one has a unique color palette.
Pinks for the Collectables site, Blues for the Model kits site,
Greens for the Tabletop site and Reds for the Tools & Supplies site.
Common colors used in the entire the site: